"Wiscontrepreneur" contest raises awareness of entrepreneurship

Teams of students compete to come up with a new product in the Wiscontrepreneur 100 Hour Challenge. That’s just four days and four hours to make something out of $15 worth of university surplus materials and then post the invention on a Web site. The competition aspires to raise awareness of entrepreneurship across the UW campus, not just in the business school. In Wisconsin reporter Andy Soth caught up with several student groups during the creative process.